All Is Not Lost Exclusive Collaboration with Creme de la Mer: Luxury skincare brand.
"Hope. Perseverance. Craftsmanship."
I couldn't have put it better myself. But, surprisingly, these are the words of a global corporation - one who produces one of the most top end, swanky beauty brands available.
When La Mer approached me after discovering my image Liminal II on Pinterest last year, I was intrigued about the offered collaboration - the reapplication of fine art I find an infinitely interesting process and concept. Does it de-value art? Is that a moot point as something entirely new has been created? Is it a useful vehicle for introducing art to a wider, more tricky to reach audience? I'm prone to align myself with the latter point .. surely the more art that's out 'there' in the world can only be a good thing...
As-well as being able to get your hands on a limited edition print of the original artwork, signed and embossed by the artist (see above). I have also created a very limited run of pure silk scarves in the same mellifluous vibrant hues; glowing ochre embers intermingled with sumptuous indigo depths, sprinkled in specks of dancing light. (see below)
44 cm x 200 cm
100% Habotai Silk
All Is Not Lost X La Mer
Luxuriously smooth silk that glides across the skin and falls fabulously. A versatile design to go with any outfit, night or day. Tie, wrap or wind, or simply drape with effortless grace.
A heavenly mellifluous palette with subtle deep dark tones, walking the fine line between above and below. The cosmos is within your reach.
La Mer's brand philosophy revolves around the ocean, and the proposed designs for their limited edition 'holiday' compact incorporated cosmos inspired imagery. So far, so good - I could get on board with that - my practice would be nothing if not for the sea and her endless horizons, and the infinite mystery of space.
So they made me an offer.. and I rejected it and negotiated more. (If you're an artist reading this - let my experience to be a lesson; never underestimate the value of your work.. and never let others either! Negotiate as with any other commodity - you have something that they want AND they can't get it from anywhere else. Read, research and base your price point on information.) One thing that was important to me was artist accreditation. I wanted this across social media, as-well as on their website, for as we all know, getting your presence out there to potential customers/collaborators is invaluable, added to that the kudos by association with a trusted and well-known brand = PR gold dust.
Ultimately, they have used my artwork in a respectful and beautiful design that connects with my aesthetic philosophies and brand. I am really pleased with their interpretation of my artwork. But now the killer question... will their fabled face cream take 10 years off me?!
Liminal II - from a carpet down under to an interstellar brand used by stars... where will this piece take All Is Not Lost next?
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